What is an STA Swim Academy?

The STA Swim Academy model works in partnership with leisure providers to support the implementation of STA’s ever-popular International Learn to Swim Programme (ILSP).

Striving to raise swimming standards and instil lifesaving skills, STA works with leisure operators to provide greater opportunities for learners to access high quality swimming lessons at their local pool. The ILSP guides learners from their very first splashes through to pre-competitive stages, creating an exciting aquatic journey with STAnley the Seal.

By providing bespoke packages tailored to meet the needs of the business, the STA Swim Academy model offers a sustainable and cost-effective solution for operators without compromising on quality and fun!

What does the STA Swim Academy package offer?

STA listens and responds to your needs, offering bespoke packages tailored to meet your organisational requirements. Swim Academies are allocated an STA account manager who will discuss the discounts and benefits available and structure the package accordingly. Some examples can include:

• Award discounts
• Personalised marketing resources
• In-house tutor training opportunities
• CPD discounts
• Participation in STA campaigns and events
• Launch day opportunity
• Assistance in transferring your programme

In addition to the ILSP, the Swim Academy package can aid the development of learners through additional aquatic programmes. Supporting programmes include the STA School Swimming Academy which encourages local community engagement with schools and offers a complementary award scheme. The STA Junior Lifeguard Academy offers an additional route for learners who want to further enhance their lifesaving and aquatic skills. Subsequently this can assist with learner retention at the higher end of the Swim Academy model.